Posted by: nmtp04carollim on: January 24, 2010
It refers to marketing techniques that uses pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be a word-of mouth delivered or enhaced by the network effects on the internet. Viral promotions may take the form of video clips, interactive flash games, advergames, ebooks, brandable software, images or even text messages. Source: http://en.wikipedia.org/wiki/Viral_marketing
An example would be Pepsi Advertisement
It is an example of viral marketing which not only advertise with a storyline and products, in this video, stars like David Beckham, Jennifer Lopez and Beyonce are involved. Stars not only help to advertise Pepsi ,at the same time they could also promote themselves.
pertaining to immersing or plunging into something
http://dictionary.reference.com/browse/immersive?o=100074
Digital Media does not allow participation whereas new media involves participation. An example of participation would be Facebook Wall.
