Youtube is a video-sharing website that is used on a daily basis by people all over the world. Be it used to embarass celebrities, cause political storms,entertainment or any other random reasons.

Here are some questions to tackle:

1. What kind of customer value does Youtube provide in the marketplace?

What is customer value? : Customer value is the sum of all tangible and intangible benefits, direct and indirect, derived from a vendor relationship.  These benefits result in either cost savings or increases in profitable revenue generation for customers. Source: http://www.vxtconsulting.com/FAQ.htm#How%20is%20customer%20value%20defined

Youtube allows members or non-members to make use of it as a platform to search for relevant topics. For example a businessman who does not have any design-based software background trying to find out how to use photoshop to edit photos, with Youtube, the businessman can easily access to videos of tutorials on photoshop and even links to download photoshop brushes/ patterns.

Youtube is a video sharing website hence it can benefit the public by sharing videos from all over the world. Be it tutorials, movies, music videos, self promotion or any other video that might eventually benefit someone one day.

2. How do business like Youtube alter the ways that organizations and customers interact?

Example: Nike

Whenever Nike launches a new sports shoe, they can make use of Youtube to share with users around the world which would then become their customers. Advertising their products online gives convenience to users who are researching on the product. After videos of the product has been uploaded, users can comment and Nike can improvise on their strategies to attract more customers and gain feedback at the same time.

3. What are the challenges facing Youtube in the future?

One strong competitive would be Metacafe which is a community based video sharing website that specializes in short-form original entertainment, where users upload, view and share video clips. For Youtube to overcome and defeat competitive competitors like Metacafe, Youtube must improve on the infrastructure, quality of videos and finding ways to strike big companies for a revenue.